3
Promotions as a marketing tool
under review
Kshitish Purohit
Discount and coupon codes are very basic currently, and do not include any marketing thought process. Discount and coupon codes need to be presented as a marketing toolkit that allows marketing managers to create these promotions while keeping a view of the marketing budgets going towards these initiatives.
Activity
Newest
Oldest
S
System User
- Promo code search option for subscriber user
- Expiry date, remaining count along with promo codes
Kshitish Purohit
under review
Points 4 and 5 will be taken up in/after April 2021.
Kshitish Purohit
Points 1, 2 and 3 have been completed.
Kshitish Purohit
- Promo codes will be renamed as Discounts.
- Marketing users will be able to assign budgets to discount codes and measure the utilisation against these budgets.
- Marketing users will be able to edit discount code descriptions, change the validity and deactivate/reactivate discount codes.
- Discount codes will be made applicable even if their budgets have been exceeded. This means that the applicability of discount codes will no longer be a function of value. In future, we may introduce a feature that lets users control whether a budget needs to be adhered to strictly.
- Per account limits on no. of times a discount code can be used will also be introduced.
Kshitish Purohit
planned
Planned to start in January 2021.